In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes, and at buildings not as objects but as advertisements and. Brandscapes: architecture in the experience economy. [Anna Klingmann] — “In the twenty-first century, we must learn to look at cities not as skylines but as. Request PDF on ResearchGate | On Mar 1, , Stephen V Ward and others published Brandscapes: Architecture in the Experience Economy.
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Linked Data More info about Linked Data. The tension between market ecojomy place; Corporate architecture; The case of Volkswagen and Ford; From impact to contact; Inspiration ; Urban branding: Figural regimes of signification; Addendum 2: Derek Neighbors added it Apr 23, Philip Cherny rated it really liked it Aug 06, Lainie Love rated it it was amazing Oct 29, Ilidio rated it liked it Aug 13, English View all editions and formats Summary: Account Options Sign in.
Mike Archibald marked it as to-read Apr 26, Urmila Bahirwal added it Sep 23, From product to brand ; From need to desire ; From performance to experience ; From plan to choreography ; From program to ambience ; From impact to contact ; From function to form ; From commodity to catalyst ; From physical to human context ; From object to subject — Offering a unique perspective, Klingmann breaks down the strategy behind well-known brands such as Disney, Apple and Starbucks.
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Brandscapes: Architecture in the Experience Economy – Anna Klingmann – Google Books
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Anna Klingmann, an architect and critic, is the founder and principal of KL! Changing of the code: Ribcage Polish marked it as to-read Nov 06, Don’t have an account?
The Parthenon — 8. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits and considering the damage it may do.
Brandscapes : architecture in the experience economy
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Justin marked it as to-read Oct 28, Indeed, viewing buildings and architects as brands that provide experiences can provide a new and fresh perspective for the entire field of architecture.
Architecture as imprint, as brand, as the new media of transformation–of places, communities, corporations, and people. Return to Book Page. Sam rated it really liked it Apr 19, Wika Nurika rated it really liked it Jun 30, Eyes which do not wee: Please enter recipient e-mail address es.
Jan 09, Thomas Riccio rated it really liked it. Think locally act globally; Architecture as a marketing tool; Concept engineering ; Residential branding: Architecture as a catalyst for urban renewal ; Architecture as brand equity ; Architecture as spectacle — 9.
Brandscapes: Architecture in the Experience Economy
Robin added it Jul 28, In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. Your request to send this item has been completed.
Please verify that you are not a robot. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations.
Brandscapes : architecture in the experience economy (Book, ) 
Brad VanAuken rated it it was amazing Apr 09, To see what your friends thought of this book, please sign up. Bart Chompff rated archiyecture liked it Jan 03, Please select Ok if you would like to proceed with this request anyway.
Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Preview this item Preview this item. Klingmann makes us realize that good architecture can be both commercial and thematic — and forces us brwndscapes rethink the legacy of modernism for an unstable age.
Rhoda marked it as to-read Aug 07, Architecture in the Experience Economy by Anna Klingmann.